Gone are the days of only being recruited through viewbook catalogs and pretty pictures.  Do colleges still print them?  Sure.  Will colleges still send them to you?  Absolutely.  But Admissions Offices have found a different venue for advertising all that their campus has to offer.  According to a recent article in The Seattle Times titled, “Your College Choice Virtually in Your Hand”  more and more colleges are beginning to find different ways to get their college into the minds and hands of prospective college students.  So how are they doing that you may ask?  They are coming live to you through apps in your cell phone, webinars online and virtual self-guided campus tours.  Will these techniques ever fully take the place of brochures and student-lead tours?  Not likely.  But the hope is that they will intrigue a student and their family enough to want to learn more about their school.

What do you think?  Have you listened to a professor give a lecture online?  Have you downloaded the app on your phone that will tell you about the different buildings as you walk around a campus of interest?  And if you haven’t, would you like to?  As a prospective student, how do you think Admissions Offices can best reach out to you?

Until next time,
Val