(written by Rich, college outreach counselor)

In an effort to increase the number of applicants, some schools are resorting to "credit card" type marketing. In this interesting New York Times article, colleges discuss the tactic of mailing out "exclusive" applications.

You'll find it very interesting how admissions offices market to a student telling them they are part of a select group in order to entice the student to apply. After a little digging the reporters discover that these "exclusive" applications are sent to tens of thousands of students.

I'll let the story tell you the rest.

If you ever have questions about the validity of a school that sends you a pre-filled application, give the Center for College Planning a call at 1-888-7-GRADUATE x119.

Rich